Martina Franca

Martina Franca is famous for dressmaking and tailoring. There are numerous textile companies here, as well as clothes shops. 

Every summer, since 1975, Martina Franca is the home of this festival that sets itself apart by showcasing operas and rare or undervalued music. 

This is the area’s best-known product, born from countryside traditions that are still in place today. The unmistakable flavour is thanks to a slow marination, and the smoky scent comes from the smoking process using the bark of the Macedonian Oak, a typical local tree. 

These two animals are typical to the area, and are the protagonists of many events, such as exhibitions, contests and lifesaving events. You can also get to know them by visiting a masseria where they are bred. 

Delight in the singing rehearsals of Accademia del Belcanto students in these beautiful cloisters. 

This is the perfect place for a relaxed day close to nature, with local livestock, wine tastings, traditional food and learning experiences for children. 

This Masseria-museum is managed by the State Forestry Corps. There’s a horse riding school and an equestrian centre. The horses here are known all over the world.

On 11th November for the whole day and throughout the town of Martina Franca the ancient Festival of San Martino takes place. The end of the agricultural year is celebrated and the grapes that produce Vino Novello are the stars of the show.